Inbound Marketing Continues to Build Momentum

Todd Martin

Hubspot report is stunningly optimistic about social selling.

Social media are overhyped. That’s not surprising: Every major application of computer technology is initially hailed as the be-all and end-all. That overly-optimistic first stage is starting to settle down, as breathless bloggers and other writers and publications gain better perspective on this use of the internet.

Todd Martin 050913 image 1But the sales community is already seeing that the inbound marketing potential of social media marketing is worth the extra effort it’s put in over the last few years. Social selling is not just a fad or a phase, and it’s not going away, as some industry contrarians have proclaimed.

Blogging has produced particularly dramatic results, according to Hubspot’s recently-released 2013 State of Inbound Marketing Report. 79 percent of companies who have a blog claimed a positive ROI for inbound marketing this year, compared to 20 percent who don’t.

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