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It’s at the heart of everything you do as salespeople, a skill everyone on your team must possess.
Your customers and prospects are probably reading and hearing more words than they were in the pre-social media days. Are you and your team using the right ones?
It’s like Robert McCloskey, a former State department spokesman, once said: I know that you believe that you understood what you think I said, but I am not sure you realize that what you heard is not what I meant.
Be well-acquainted with the word “You.” Whether you’re writing sales copy or meeting a prospect for lunch, address them directly.
Ask, and ye might receive. Don’t leave your prospects guessing. Ask directly for what you want. Feedback? A follow-up meeting?…
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